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Snap Inc. Posts Best Quarter in 4 Years, With Revenue Up 116% Year Over Year

It was a robust second quarter for Snap Inc., as Snapchat's parent company posted its highest year over year growth in revenue and daily active users in four years, with revenue reaching $982 million for the period, up 116% compared with the second quarter of 2020. Emplifi president and chief of strategy Yuval Ben-Itzhak said…

Taco Bell’s Nacho Fries Get a High-Octane Anime Trailer Announcing Their Return

The heroine of this story, a fearless character named Rei, leads an elite team that's battling an army of marauding monsters. She's driven by the disappearance of her brother, but to find her sibling and save the future, she'll have to confront her past. That's the setup for a new Taco Bell commercial, but it…

Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer

Americans have grown up eating s'mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli's recent consumer research, in which 70% of consumers said that summer hasn't started until they've had the treat–a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the…

Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails

After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7% agave-based seltzer on tour with him. Cacti is the official hard seltzer sponsor of Rolling Loud Miami, a hip-hop music festival that Scott is headlining. It takes place this weekend at the Hard Rock Stadium…

Why Streaming Services Are Bingeing on Sports Rights Deals

With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies' streaming services have been prominently included in several huge sports deals struck this year, including the National Football…

Carla Hassan Is JPMorgan Chase’s New CMO

Carla Hassan is the new chief marketing officer at JPMorgan Chase. She takes over the position previously held by Leslie Gillin, who was appointed to CMO at the banking giant in January 2020, succeeding Kristin Lemkau. Gillin left JPMorgan Chase in March for personal reasons, according to Bloomberg. Hassan joins from Citi, where she'd held…

Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

Xfinity wants to hear and see TikTok creators' takes on “Bugler's Dream,” the anthem of the Olympic Games. Its spot, “The Song,” will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of “Bugler's Dream.” The Comcast brand–which will provide electronic home…
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