Why Brand Research

How do you stack up against the competition? Brand awareness studies give you a clear read on how well customers know your brand versus others…all while giving you objective benchmarks to measure long term marketing and PR campaign efficacy.

Awareness Metrics

We measure two types of awareness: unaided and aided. The first is the holy grail for brands as it measures top-of-mind recall. The second measures general brand recognition. These two metrics provide critical benchmarks to measure how well known your brand is today and if future marketing activities improve awareness over time.

Key Category Metrics

Your primary goal may be to measure aided and unaided brand awareness.

However, you don’t have to stop there. We use awareness studies to collect additional intel—purchase drivers and barriers, product usage, etc.—to let you build a holistic understanding of the category and customer behavior.

Awareness By Segment

We can’t take it for granted that everyone knows your product equally. By collecting aided and unaided awareness from different types of category buyers, we assess awareness strengths and weaknesses across customer groups.

Obsolete Category Intelligence

If it’s been years since you’ve done a brand awareness study, it’s time todust off those cobwebs.

Dynamic industries are constantly changing meaning you need to regularly track how those changes impact you

Emerging Competition

Are new brands popping up in your category? New competitors could impact how much awareness or share of mind they take up. Perform an awareness study to see if these upstarts are impacting your awareness numbers.

Launching Campaigns

If you’re planning on allocating time and resources to brand and marketing campaigns, you’ll want to know if they’re working. Perform pre- and post-brand awareness studies to build an objective measure of how well your efforts are working.

Ongoing Market Evolutions

Big changes in any industry—competitors, regulations, technology innovations—impact how much people think about your brand. If your category is experiencing change, an awareness study tells you how much your brand is impacted.

When Is It Time To Perform A Brand Awareness Study

(KSA) Phone : +966(0) 50 344 4070

(BH) Phone : +973 37 944 407

 

P.O. Box: 2020

Dammam, Saudi Arabia

ZIP: 3145

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