Marketing research follows a systematic method for gaining valuable insights into your intended market and customer base. Its main objective is to assess the value and scope of existing products or services in the market. Moreover, marketing research aids in gauging the value and market presence, which informs decisions about rejoining a particular market. Furthermore, it equips enterprises to recognize, examine, and grasp their customers’ needs while also obtaining valuable insights into their competitors. An important result of marketing research is the development of a brand’s identity, which evolves through successive stages of research design, data gathering, and data analysis.