Deep Competitive Intelligence Research
What is Deep Competitive Intelligence Research
Deep Competitive Intelligence Research is an evaluation of the strengths and weaknesses of current and potential competitors. it assists you recognize why customers decide to buy from you or your competitors and how your competition is marketing their products online or offline. Moreover, Competitive Research will help you to know their messaging, positioning, marketing activities, customer experience flows, other key used by your competitors to create a differentiation plan.
Competitive Research work can go deep, delving into competitor website sitemaps and individual social media posts to evaluate and examine tone and word usage.
It is about looking at the details across competitors to identify what unique elements they are leveraging in their branding, marketing, and sales.
While it is a broader review of the market environment, competitive landscape research yields clear, tangible recommendations.
You will l have a crisp picture of the branding details, marketing materials, and sales enablement tools you will need to be successful.
Broader Market Views
While hyper-detailed, competitive research lets you see the forest from the trees.
You understand broader activities happening across the market and the areas your competitors are carving for themselves all so you can see where you can plant your flag.
When Is It Time To Perform the Deep Competitive Intelligence
Go To Market Planning
Good go-to-market plans delineate the clear market position you will take, and the tactics and resources you will need to sell your product. Competitive research gives you a sense for the market and what customers expect from players in your industry.
Preparing a Rebrand
Branding is all about creating the unique details that help a set of products stand for something unique. If you are in the early branding stages, or undergoing a re-brand, you need to know what everyone else is doing so that you can stand apart.
Scaling Customer Acquisition
Do you know which customer acquisition tactics work best? Evaluating what direct or tangential competitors are doing lets you see what compelling tactics to emulate…and which activities to avoid entirely.
Understanding The Competition
New players enter the market all the time. It is hard to keep track of it all. But, every so often you will want to take stock of the category to understand competitor evolutions and what new elements they bring to the table.
Reach your goal with Deep Competitive Intelligence Research
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(BH) Phone : +973 37 944 407
P.O. Box: 2020
Dammam, Saudi Arabia